Gone are the days when traveling and exploring places used to be a luxury for people. Today, it has become a hobby for many, especially after the rise of remote working opportunities. Individuals who are into traveling like meeting new people and exploring new places.
In fact, travel blogging and photography have become a good source of entertainment and income in the current landscape. All these factors have boosted the overall market of the tours and travel industry, with the estimated value to reach $1063.00 billion by 2028.
Businesses in this sector often collaborate with a professional travel app development company to develop a seamless travel solution. However, that’s not an easy part, considering the obstacles hindering the development process. This blog will highlight the primary challenges associated with travel app development and how to cope with them.
How Are Travel Apps Changing the Game?
A travel application is simply a one-stop solution for all your needs associated with the journey, such as ticket booking, accommodation, meals, car rentals, etc. There could be separate apps for all these specific tasks. However, an all-in-one travel app solution offers users everything they need in one place.
With a well-organized and rightly structured travel application, businesses can easily provide all the relevant information about the visiting place to the users. It can simply act as a tourist guide for them, saving time and money to a large extent.
Last year, more than 800 million people used a travel application to plan their itinerary or make a booking. Besides, over 80% of users access a mobile application to research for a trip. A study often reported that of all the reservations made on Booking.com, more than half of them are booked on smartphones. All these stats and facts show that mobile solutions for tours and travel are becoming significantly more popular, turning the tables in this market.
Challenges Business Often Faced in Travel App Development
There is no doubt that mobile app solutions can bring good ROI and change the landscape of the travel industry. However, developing a travel application is not an easy task, especially when businesses lack expertise in this domain. Below are some of the prominent challenges associated with it along with the solutions to cope with them.
Ever-rising Competition
The travel market is soaring with several competitive players. Today, there are thousands of tourism and travel applications available in the mobile app store for users. It becomes extremely challenging for businesses to stand out from them, especially when many of them are already established and providing exceptional services with immersive experiences.
Solution:
To cope with this challenge, businesses can integrate more advanced and unique features into their travel apps. Some of them could be:
- In-built taxi booking service
- Local restaurants and market finder
- Updates regarding climate change
- Real-time language translation
Complex Reservation Process
One of the crucial features that make a travel app favorable is the kind of booking service it provides. Anytime the users get stuck during booking due to the issues in the app’s interface, they will likely switch to another option.
Solution:
As already mentioned, the travel booking process deeply impacts the user experience and retention levels. Here are some ways to provide a seamless booking experience to your users:
- User-friendly app design
- Simplified and easily navigable UI
- Calendar integration
- Booking process tracking
Integrated Geo-Location Services
True wanderlust individuals like to explore new places rather than sit back and relax. Therefore, it becomes your responsibility to take care of their adventure-seeking needs by integrating a well-functioning GPS. Failed geo-location services can provide imprecise navigation, resulting in a lack of trustworthiness for your app.
Solution:
This is basically a technical fault and businesses can easily overcome this challenge by integrating the app with proper tech expertise and support. For instance, one can:
- Determine the root cause of the fault
- Test the GPS accuracy in the prior
- Constant monitoring and in-app updates
- 24/7 quick customer support
Transactional Issues
Payment gateway and integration are an essential part of any on-demand service, especially when it comes to booking apps. Travel apps with seamless transaction systems improve user satisfaction and increase the chances of good app ratings and reviews.
Solution:
For any user, convenience and accessibility are the prime needs. Digital payments enable travelers to effortlessly transact for their journeys, providing convenience at its best.
- Integrate simple yet quick payment gateways
- Include return and cancellation policies clearly
- Provide expense break-up in detail for a better understanding
- Notifications regarding failed, pending, and successful transactions
Final Thoughts
If you have made it to this point, you might have understood the primary challenges associated with travel app development along with the reliable solutions to overcome them. However, if you are new to the travel business or have no specialized knowledge in app development, it’s better to collaborate with professionals.
In a competitive market, offering your customers a specific travel app solution can make a big difference. It not only increases their user experience but builds your brand reputation stronger than ever.
