You may be familiar with search engine optimisation (SEO) by now. In today’s world, the internet is one of the major means of reaching audiences, so including certain keywords in copy for SEO has become common. However, that is only a single aspect of SEO.
SEO is divided into two parts: On-page and Off-page SEO. The keywords and links are included in on-page SEO, while off-page SEO involves optimising the technical parts of a website. This is called technical SEO.
Technical SEO involves optimisation of a website’s technical and backend aspects for increased user experience. Search engines detect these changes and reward you with increased visibility.
Benefits of Technical SEO to Website Functionality
Beyond increasing search result rankings, technical SEO enhances your website functionality and user experience. This makes it important even if you don’t care about your rankings on search engines. Here are some of its benefits:
- Faster load times: Page speed is an important factor that determines how good your user experience will be. Users hate slow pages and are likely to leave if they wait more than two seconds on a loading screen.
This is a critical aspect of technical SEO that ensures your website keeps its visitors.
- Responsive design: More than half of the website traffic on the internet comes from mobile devices. This implies that the chances of users accessing your website through their phones are high.
For that reason, technical SEO emphasises keeping websites responsive, so they adapt to the screen size of the device. No one likes squinting or zooming constantly to view your content.
- Quick Navigation: Users want to get to the page they need on your website quickly. They’d prefer if they could access the information they need with a few clicks. This aligns with technical SEO.
Search engine bots crawl deeper pages less than ones closer to the home page. So, technical SEO uses links and breadcrumbs to reduce page depth. This enhances your website functionality in the process, increasing user experience.
- Accessibility Upgrades: One important accessibility feature in a website is alternative text or alt text. This is a short description of an image that is displayed on the website to aid disabled people using screen readers.
This text also helps search engine bots index images correctly. As such, it is vital for technical SEO. This leads to a more accessible site for users with disabilities.
- Fixing technical Issues: Broken links, 404 errors and faulty redirects are bad for SEO. They are also terrible for the user experience. Technical SEO aims to fix all these technical issues, which enhances your visibility while enhancing your website functionality.
Conclusion
Technical SEO is a good idea for any website, even if you aren’t interested in ranking high on search engines. If you want to give your users a better experience and increase customer retention, you should consider it.
Some of the activities involved in technical SEO require in-depth technical knowledge. You can employ the SEO consultancy services of an experienced agency like Vendo Digital to ensure you make the right moves. Reach out today; you won’t regret it.
