Social media trends are changing quite rapidly and keeping up with them is harder than keeping up with the Kardashians. There is always some new trend emerging here and there that needs to be kept up with.
Social media has shaped our lives. Now that we ponder a bit, with the ease of wireless connectivity and the seamless ones such as you get with Cox WiFi we are devouring every minute of our lives on some social media management software or platform even while cozily snuck into our beds. And for every platform to stay ahead of the game and stay relevant; changing trends and algorithms are important.
However, we may have just prepared a guide for you that will cover all the most important trends that we can forecast for the year 2023 and the coming years as well.
1. Stay On Top of Your TikTok Game
Remember that time when we all did not think much of TikTok and thought of it as some just random platform expecting it to fade away with time? But boy, were we wrong!
In the past years, TikTok has shown its power and has risen to the top effortlessly. Short videos changed the game.
TikTok has now turned into a go-to platform for any type of information and especially for Gen Z. Be it being informed about political issues, to any social crises, TikTok is where you can find up-to-date information now.
According to Hootsuite’s Social Trends Survey 2022, Facebook and Instagram saw a decrease in effectiveness, whereas TikTok witnessed exponential growth. On the other hand, Insider Intelligence also published a prediction of TikTok surpassing YouTube in ad revenues. This only goes to show that TikTok now is a must for any social media marketing strategy, and why you cannot sleep on the efficiency this platform can bring to your business or your work.
2. Digital Spending: Social Media Needs To Be #1
When it comes to advertising, social media is consistently taking the lead and brands are constantly turning to social media for digital marketing.
Social media has come forth as a great and effective tool for advertising. With targeted ads and platform algorithms, social media advertising has become quite essential. Social media has become a search engine for the audience and people now find new brands and products on different platforms. Therefore, you need to make sure that you spend a good amount on social media advertising so you can also see the return on your investments.
3. Pay Attention to Audio Content
With podcasts garnering attention in the past years, and with the estimation of only growing, the attention is now all towards the audio content.
What felt quite limited to Discord, now several social media sites are understanding the importance of audio content along with texts and videos. Twitter Spaces came into being where people were able to create live conversations.
Now that even Facebook is building tools for audio creation on the platform, it is a matter of time till they go public as well, it will be changing the entire social media game.
4. Social Media: A Shopping Experience
The shopping experience has become quite virtual now and social media is only adding the extra convenience now. In the last few years, we have seen an evident change in Instagram layout with the platform giving the ‘shop now’ option under the posts. This makes easy purchases for the customers.
Similarly, Facebook is also recognized as the leading choice when it comes to social commerce.
In the coming years, this trend is only expected to grow, and social media platforms will become like a shopping space for users.
5. Bite-Size Content Will Be Ruling
The attention span of people is getting shorter, so needs to be content on social media. Whether we talk about videos or readable content. The shorter, and digestible it is, the better.
In the coming years, it is safe to say that short videos will be ruling. Even currently we have seen the rise in TikTok’s popularity, and the platform is all about short-form videos. Nevertheless, shorter content will not mean any compromise on quality or the element of it being informational.
6. Use of Augmented Reality
The use of Augmented Reality on social media platforms is nothing new. We have seen Snapchat using AR since 2017 in the form of filters. This means brands can leverage this to their benefit.
According to Rubix Marketing’s research, an average user spent 75 seconds in engagement with the filter, which drove various brands to come out with their filters.
With marketing now making use of Augmented Reality in the campaigns, it is only a matter of time before this technology becomes more mainstream in our lives via social media.
Wrapping Up
Social media is here to rule and with changing algorithms and trends it is safe to say that it is here to stay the long race. All the platforms constantly keep up with the changing demands of the people, hence their relevancy forever. However, as a business, or someone who is leveraging the power of social media, the above trends are important to keep up with. Surely, you will be able to use these in the coming years too!
