No matter how hard you try, getting your social media followers to act after interacting with your publications can be tricky – even worse if they ultimately do undesired actions like unfollowing you. You share the information, you post the updates, but the engagement remains low. What could go wrong, you may ask? This ignorance ends right now! If you’re tired of getting lost in a sea of “likes,” “shares,” and nothing else, it might be time to take a step back and look at why people aren’t taking action through your social media page.
1. Insufficient targeting
People may be passive observers if they feel the content or call to action is irrelevant to them. For instance, if your page is advertising a new product only applicable to a particular age group, people outside may not be interested.
On the other end of the spectrum, targeting content too broadly can make users feel like it is not explicitly aimed at them, so they may be less likely to purchase or pass your publication forward.
The solution is simple: conduct market research to better understand your following, and use this information to design publications that stimulate viewers/readers to do more than just like them.
2. Poor user experience
If the design and layout of your page are confusing or difficult to navigate, users may not take the time to engage with your content. People may become frustrated and abandon interacting with your page if your business profile has too many ads or an overly complex menu.
Besides, if loading times for pages and images are too slow, users could become impatient and not bother furthering their involvement with the profile. Tackling this issue involves several approaches. First and foremost, conduct user testing to identify any problems with the design and layout of your page. Second, don’t hesitate to edit publications, even if it means you should go the extra mile and refine visuals. Luckily, VistaCreate specializes in that just perfectly. Use it to resize video, blur backgrounds, or design posters. Doing all that will help make changes and improve the overall user experience.
3. Lack of trust or credibility
If users do not trust or believe in the credibility of your page or brand, they may not go further than following you and pressing likes under your publications sporadically. Providing evidence that you are an established and reliable source of information is vitally important to build trust. The easiest way to achieve this reliability is by including case studies, testimonials, or expert endorsements. If people see that you have a proven track record of providing helpful content, they are more likely to trust you and take the desired action.
4. Confusing or unclear call-to-action
If your call-to-action is unclear or challenging to stumble upon, users may not know what to do with your publishing efforts. To reverse this, make the call-to-action prominent and provide detailed instructions on what you nudge readers to do. Assume you want users to sign up for a newsletter. In that case, ensure the link is prominently displayed and provide clear instructions on how to do it.
5. Inconsistent or infrequent posting
If you do not follow a posting schedule, users may not see your page as a reliable source of information or updates. Rolling out content on time is crucial, so everyone knows there is always a new publication for them to engage with. Hubspot offers a stunning content calendar, so there is virtually no reason you shouldn’t adopt it.
6. Failure to address user concerns or complaints
Nothing can be worse than followers who are dubious about your page and have concerns, mainly if they are not addressed promptly and satisfactorily. Neglecting or delaying addressing them will result in users losing trust in your page and unfollowing it. So, It is essential to be responsive and attentive when interacting with your audience and address any issues or queries as soon as possible. Doing so will help build trust between you and your users, making them more enthusiastic about your page and completing additional actions, even if it takes time.
7. Lack of personalization
People will always mirror your behavior toward them; if they see they are not being spoken to directly, this lack of personalization can make them feel like you don’t try hard enough to draw their attention. Then they act the same: they don’t react to your content. Use language that speaks specifically to your readers. Besides, segment people and target specific demographics to cater to their interests. Ensure to address people by their names and provide value with your content. Create personalized, helpful, informative, and entertaining content to show you’re doing your best to show your expertise and make this so-called cooperation mutually beneficial.
Conclusion
It may seem daunting to get people to take action through your social media page, but with a complete understanding of how your audience responds and interacts with the postings, you can positively gain their attention and engagement. With a little practice and strategic planning, you can improve your success rate and drive more actions. Don’t be intimidated; take the plunge – the rewards could be unlimited.
