How to get likes on any type of Facebook posts? The instructions in this article are very simple and will help you increase engagement.
What kind of content gets more likes on Facebook
Even in difficult times, when war dictates its own rules, Ukrainian business does not stop developing its projects. Facebook, which has 2.06 billion active users (Statista, second quarter of 2023), helps them to do so.
This platform helps to increase digital presence and communicate with the audience. But the question is, how to achieve this? The answer is simple: content. It is what determines the success of your brand in the Facebook world.
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However, just creating a page and posting randomly won’t help you succeed. Regular, quality, varied content and engagement with followers is the key to turning your page into a powerful tool. But what to publish? What kind of content captivates and wins the hearts of your audience?
Before jumping into content creation, you should also deepen your understanding of how the platform works, as this will help you understand how to better tailor your content to the needs of your audience and Facebook’s algorithms.
Let’s explore together what forms of content might work for your business to get the most out of the app!
Text Posts
Let’s start with the basics. Text publications are just a regular post without images, videos, or attachments. This content format may not get a lot of attention, but it’s a good way to break news or open a discussion with users.
Images
Make your point visually. Images on Facebook best represent your products and services.
But don’t forget that the description to the photo plays an important role. It allows you to provide context and details about the image. For example, you can explain what’s in the photo, provide useful information about the product, remind about promotions, or draw attention to important details.
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Carousels
Carousels are a group of four or five images shown as a series. This form of content allows brands to create full interactive stories of their audience that can be used for many purposes. You can use carousels to serve up sequential shots of a single product, present different variations of a product, or even review your company’s key benefits.
Another benefit of carousels is the ability to include videos that make the information more lively and meaningful. This allows you to show a product in action or give a mini-virtual tour of your business.
Events
Organizing events on Facebook is a great way to announce upcoming events and invite your target audience to participate. An important feature of Facebook events is the ability to add contributors, including your friends, who can also help organize and promote your event.
This tool can also be used for more than just general event announcements. You can use it to support your own business by hosting webinars, workshops or online courses. It’s a great way to attract attention and build a community around your company. Don’t forget to plan events in advance and tell your follower base about them to ensure their success and high attendance.
Video Publications
Short and easy-to-digest videos are a great tool to capture the attention of your target audience and increase engagement.
You can upload recorded videos to a post, publish Facebook Reels, or start a live stream.
All methods have their benefits:
- Uploaded videos allow you to elaborate and prepare content, which can be especially useful for training videos, product reviews, or presentations.
- Reels immediately grab users’ attention because they play automatically as they scroll through the news feed.
- Live streaming allows you to interact with your audience in real time, answer their questions and conduct polling.
Important: Add subtitles to your videos as this allows users to view the videos without sound, making them more accessible and understandable to a wider audience.
Photo from Influencers
Working with influencers in the marketing world is a real trend that can effectively help you expand your audience and achieve your goals on Facebook. Collaborating with Influencers can help you in attracting new audiences, brand awareness and increasing the popularity on your product or service.
Important: When choosing an Influencer to collaborate with, pay special attention to the person’s audience and whether they match yours.
UGC content
User-generated content (UGC) is a variety of content such as lifestyle images, product photos, video reviews, text reviews, and more. It excites consumer trust as it presents real opinions and experiences of other users.
There are a couple of quick hacks on how to integrate UGC into your content plan:
- Organize a contest where you ask people to submit photos or videos of them using your product or service. The best entries have a chance to win prizes, get access to exclusive events or content, which creates additional interest in your brand.
- Post UGC content to your page, groups and even Facebook Stories.
Contests
Contests are an effective way to engage not only those who are already subscribed to your page, but also those who visit it by chance. One of the main benefits of this type of content is the ability to increase the reach of your page and attract new followers. People love contests and are always willing to join in, especially if there is an opportunity to win something interesting.
Important: Contests should be fair and open and all rules should be clearly defined.
Voting
This interactive tool gives you the opportunity to get your customer’s opinion, get important feedback and take into account their wants and needs. Voting can relate to different aspects of your brand, from improving products to determining answers to questions about the future development of your business.
Remember, voting is not only a tool for data collection, but also an opportunity to build a community, engage your followers in a dialog and show that their opinions and wishes matter to your brand.
External links
This type of content allows you to share useful information from other resources, such as blogs or other websites, to enrich and diversify the content of your Facebook page. This approach expands your expertise and shows your audience that you are open to sharing knowledge and resources.
Important: Choose the content you share carefully and make sure it’s genuinely interesting and useful to your audience.
Stories
Stories create a sense of immediacy and exclusivity. This type of content can be created from photos that last only 5 seconds or short videos that last 20 seconds. This is the perfect way to show the “behind the scenes” of your business, showcase new products or services, and capture the attention of your audience.
Also, storis are less popular on Facebook compared to Instagram, so this can help you stand out and keep your page interesting.
Facebook Watch Party
This innovative feature is designed to publicly watch videos on Facebook in real time, allowing you and your follower to share content together.
You select the video content you want to share with your audience and start the live viewing. Your follower receive notifications and can join the viewing, comment and ask questions.
Indeed, Watch Party opens up limitless possibilities for you to engage your audience. You can host previews of new videos, discuss hot topics, host webinars, or post educational content, all live with your follower base.
Other options
Aside from those methods listed above, Facebook also provides opportunities for other activities. You can organize a quick Question and Answer (Q&A) session where your audience can ask questions about your business and you provide comprehensive answers. This helps build trust and improve customer relations.
If you need new employees, you can post job openings, giving talented people the opportunity to join your team. You can also share news about job openings or the recruitment process.
Gift cards are a great way to drive sales and encourage customers to make purchases. They can serve as loyalty rewards or become gifts for participants in various promotions and contests.
Conclusions
Successful Facebook posts are concise, informative, creative and visually appealing. Remember that Facebook is a powerful but complex tool. It is important to create content regularly and on time by following a content marketing strategy.
So, experiment with different types of content, find out what your audience is most interested in and refine your strategy accordingly. Facebook is not just an advertising platform. Understanding your audience’s needs and wants will allow you to achieve high conversions, even without paid advertising campaigns.
