Turning a concept into reality is often an uphill battle. It requires collaboration, a willingness to work through obstacles, and understanding the process.
VR video enables users to experience places that are either too expensive, risky, or physically unmanageable to visit in real life. It also provides new ways to consume visual media.
Virtual Reality
Virtual Reality (VR) is an immersive experience allowing users to interact with a computer-generated environment using multiple input and output devices. This technology has many applications in a variety of industries.
The most prominent use of VR is within the entertainment sphere, with VR offering new ways for users to experience different types of media in an immersive capacity. VR, like in neat.no, can allow users to watch a movie or concert in a new way, play games with a different perspective, and even tour art galleries more interactively and engagingly.
VR has also been utilized in several areas of public health and wellness, with medical professionals using the technology to practice surgical simulations before performing on patients and allowing therapists to engage with their clients in an immersive fashion that can be helpful to their clients. VR is also used in aviation, with pilots training in flight simulators with the help of this advanced technology.
3D Movies
If you’re a movie lover, you’ve likely been to a 3D cinema and worn those strange glasses that make creatures, explosions, and the world around you pop out. However, you may be less aware that this technology has a long history and is more complicated than you think.
Most 3D movies require viewers to wear special glasses that separate images into two colors, and each eye sees a slightly different image. The brain then combines them to create the illusion of depth and three-dimensionality.
This is known as anaglyph 3D. It’s been used since the 19th and early 20th Centuries, but only in the 1950s did 3D film become more popular with classics like Bwana Devil, The Creature from the Black Lagoon, and Alfred Hitchcock’s Dial M for Murder.
Augmented Reality
Augmented reality splintered from virtual reality in 1990 and was first introduced to the public by sports broadcasters, who began using it to display tracked hockey pucks on screen and overlay yellow lines in football games to better indicate first downs. The next breakthrough came in 2000 when Hirokazu Kato of the Nara Institute of Science and Technology created open-source software known as ARToolKit.
Today, AR is transforming all kinds of industries. For example, Ikea Place allows consumers to visualize furniture in their homes. At the same time, YouCam Makeup lets you virtually try on makeup or show off your favorite haircut before you get it done. Construction firms use AR to improve safety training and streamline project planning with 3D models and virtual walkthroughs.
Augmented reality is also used in manufacturing to reduce risks, save time and money, and improve quality control. This can be done by integrating the system with IoT sensors that generate information about product parts and detect defects.
360 Videos
Three hundred sixty videos use single or multiple cameras that capture scenes from every angle within a spherical space. The viewer controls where they look and when. This allows the viewer to immerse themselves in a filmmaker’s artistic vision and can feel like being within a movie.
Virtual reality (VR) uses computer-generated environments to create a fully immersive experience where users can move around and interact with the environment. This can be as simple as manipulating objects or opening doors, or more sophisticated, where the user controls their actions to progress through a predefined storyline.
For B2B and B2C sales, 360-degree video lets customers see and experience products virtually. For eLearning, studies suggest that immersive VR videos can improve learner’s perception of the learning climate and increase motivation to complete a task.