How to do Market Research?
Market research is essential if you want to understand what makes your target audience tick. No matter your industry, some level of market research is almost always required if you are aiming to deliver a product or service that hits the sweet spot and drives engagement. For example, you might want to know if your customer service is fast and efficient enough to secure long-term loyalty. In such cases it’s a good idea to conduct market research via surveys, monitoring social media, and conducting studies of your brand to find out how your customers think you are doing.
While there are many different methods of conducting market research, sending out a survey is one of the most effective approaches there is. In this article, we take a look at the benefits of using Salesforce surveys specifically for market research before checking out Titan Survey Solution, a market-leading tool for Salesforce. Read on for all the exciting details.
Salesforce Surveys for Market Research
It’s easy to see how surveys can help you deepen your market research because they are a great way of finding out what your customers and prospects really think of you. After collecting the feedback of your target market you are in a great place to address your weaknesses, pump your strengths, and refine aspects of your product or service to cater to specific market segments.
It’s not hard to make a case for how surveys can boost your market research but what about Salesforce Surveys specifically? What makes these types of surveys special? Well, for one, Salesforce is the planet’s leading CRM making it the gold standard of data on your customers. This means every time a customer or lead submits a response, this information will be synced with Salesforce where it can be understood against their profile and preferences as a whole.
Using Salesforce in your survey can also help you dictate personalized survey journeys where each question is tailored to the individual survey taker based on data coming from your CRM. Once survey responses are submitted, you can use Salesforce to automate follow-up actions such as emails and text messages. In addition, the rich dashboards and analytics found in Salesforce make it easy to follow market trends and stay in touch with customer preferences over time.
How to do Market Analysis with Salesforce Surveys
So how do you go about conducting market analysis with Salesforce surveys? Well, Salesforce has analytics tools that make market analysis that much easier and more intuitive. A good place to start is to enable the Salesforce Surveys feature, decide the goals of your survey, and design your survey including the question types that suit you best. For example, you might want to use a rating scale type question to evaluate the usability of one of your software features. In this instance, 10 might indicate that the software is very usable while a respondent selecting 1 would show that the software is tough to navigate and should be improved.
Once you have customized your survey and distributed it, your responses will be collected in Salesforce. Here you can analyze and report on your survey data via intuitive charts, graphs, and tools to help you segment data based on the demographics or profile of your respondents. It’s then up to your marketing team to interpret results and make informed decisions on business strategies.
Do market research for a new product with Salesforce Surveys
Salesforce surveys are a great way to conduct market research on a new product. This is because you will have access to the most accurate data from customers, leads, and partners, enabling you to launch a product in a targeted way. In order to conduct market research for a new product, you can simply follow the usual process outlined above for setting up a Salesforce survey. When it comes to analyzing the results of your survey, we suggest that you carefully take into consideration suggestions from your target audience on how your new product can be improved or enhanced. This will ensure that when it is launched, you get the best possible results.
Titan Surveys for Market Research
While access to the Salesforce CRM can be a game changer when it comes to carrying out effective and comprehensive market research, Salesforce Surveys do have some serious limitations. These include the inability to be customized to specific use cases without the use of code while if you want access to some of Salesforce’s more advanced feedback management packages, prices start to climb. So what are your alternatives? Well, Titan Survey is a flexible and robust tool that offers real-time integration with Salesforce. Using Titan Survey you can seamlessly carry out market research, analyze responses in the #1 CRM and automate follow-up actions. Titan’s special strength is being able to cater to any business use case without requiring any code. These are its top features:
- Drag-and-drop interface to build custom surveys
- Send data to Salesforce in real-time and push it back.
- Use any question type you can think of
- Conditional logic to personalize the journey for the survey taker
- Distribute surveys flexibly using email, text message, WhatsApp, and web channels.
- Salesforce automation for the entire survey process.
- Instant feedback.
- Intuitive reporting and analytics.
Does Titan have any cons? Well, if you are a hardcore developer and want to engage in complex coding then Titan is not the tool for you. The Titan mission is to provide completely declarative experiences and empower everyday users to create their dream projects without any coding. Custom development does not play a role on the Titan platform at all. But if easy, code-free, and customized surveys are your thing, then this is the tool for you!
Market Research via Salesforce Wrapped
We hope you enjoyed this article and learned more about how to do market research using Salesforce surveys to implement custom business solutions. While integration with Salesforce is a must if you want razor-sharp analytics and accurate data on individual customers, its native survey solutions do have some limitations. As such, we recommend trying a third-party tool to help you out. Titan Survey is a great option, so why not try it today?
