Around 90% of customers search online before choosing a product, service or business, so managing your online presence is essential than before. Whether you know it or not, prospective consumers are forming their views about your business according to your online persona- even if a customer knows nothing about you, they will interpret it according to your presence. Hence it is very important to focus on improving your online persona and control your reputation on the internet.
Effectively managed, it will bring you better clients and cost nothing. Here are some steps to create and improve your online persona.
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Start considering yourself as a brand
It is not important if you are most talented in your niche, or you have the best prices. A successful company or business knows the value of packaging their products right. They know the significance of value proposition. As per a survey, it was discovered 45% of people look for exceptional design across sales and marketing. So, brand yourself accordingly. his understanding extends to their brand packaging solutions, which play a pivotal role in communicating the product’s value and quality to consumers. Recognizing this, businesses are investing more in innovative packaging that aligns with their brand identity and values, ensuring they stand out on the shelves.
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Recognize your online footprint
Google knows all possible spelling of your name and your business’s name. Hence, establish an online mention everywhere, especially renowned sites like Yahoo, Google and Yelp. Also, focus on your dissatisfied customers and address them as and when needed.
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Pick a professional email address
If you have created your email during high school, then you must have an unprofessional ID. Also, if you’re using outdated email services such as Hotmail or AOL, then change it.
If you have a hosted website, add a personalized email service to your account or create a free account with Outlook or Gmail.
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Make presence on social media accounts
Set up your accounts on LinkedIn, Facebook and Twitter. Remember your face is your brand. So, get a proper headshot and post your picture on your personal account. It is also important to create a business account. Use these social media channels to post links to articles, important news, polls, pictures and current updates about your business.
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Update your LinkedIn
If you already have an account, it is important to enhance your presence by updating your LinkedIn. Make sure you complete your profile and add a compelling summary. Also add your relevant work experience, skills and education. Highlight your achievements, work, and certifications to exhibit your expertise.
Network and connect with professionals of your industry to further improve your online presence. Request recommendations from co-workers, managers to enhance your credibility.
Always use updated contact information
Ensure all your personal websites and social media accounts have updated contact information. It allows potential customers, employers and networking personnel to contact you easily and propel professional connections. By offering precise information, you showcase your dedication to professionalism and accessibility. An outdated information may create missed opportunities and create a bad image of yours in the eyes of your potential contacts.
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Develop an elevator pitch
You can prepare a pitch for potential businesses, companies and clients. Success lies in how you describe yourself and your abilities in a unique way. So, if you want to tell people you work as a copywriter, there are many people doing it. But, if you choose effective words to persuade employers, they will hire you immediately as you will stand out from the competition.
